OUR STORY

Since 1968 the head of the family our father Salah Al Mohana has been active in jewelry and gold field. Through his wide relationship and great ambitious aspirations, he was able to own numbers of gold stores and established a strong network of relationships in the market , which earned the family generations 50 years of experience in management and business development.

In 2010 our brother Mohammed Al Mohana, gained his PhD in pharmacy from the United States of America, which encouraged us to direct our investment expertise in the field of pharmaceutical industry , through the establishment of a chain of pharmacies under the name (Eshraqaat Al-Zahraa), in which we concluded many contracts with the most important and strongest brands.

And here we are today investing our experiences and successes and relay on our deep rootedness in business management to expand our activity in the giant food market that known for its large audience, where we aim at “Eshraqa” to be specialists in the trade of quality foodstuffs, through the completion of many contracts with brands from different countries around the world.

Based on accurate criteria, we filter products that comply with our health values ​and international quality standards, to convey to our customers unique and distinctive products, and new tasting experiences to satisfy there high end taste.

VISION

Our vision for “Eshraqa” to be the center for the leading brands in the field of food products and to have the widest availability and spread at the local and Gulf levels. Also, to take customers into a great and charm tasting experience and ensure their happiness.

MISSION

Our ambition is to be specialized in food business by dealing with reputable brands and to be one of the most respected, well-known and successful brands in Gulf by:
  • Selection of the finest leading food products, and contracting with the most successful global food industries companies.
  • Providing a storage environment with high technical and sanitary specifications.
  • Developing safe shipping and delivery operations, using the best technically and hygienically equipment.
  • Satisfying the aspirations of customers, and providing the needs of the local cuisine with international flavors and high-end tastes.

VALUES

Quality

we choose products with high standards and deal with well-known companies.

Health

We are keen to provide products that meet health and safety standards, and we note the details of the product components with care.

Efficiency

We care that our operations are conducted accurately and that our employees perform efficiently.

Happiness

Our aim is to ensure happiness by giving our clients charming tastes from different countries over the world.

MANAGEMENT
STRUCTURE

  • GENERAL MANAGER
    • QUALITY
      • DESIGN + FDA
    • STORE WAREHOUSE
    • FINANCE
      • HADE MAKRET
        • E - MARKETING
        • MARK

BRANDS WE DEAL WITH

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FOOD AGENCYS

01

Doganay:
Pomegranate Sour Sauce Turkey

Doğanay is one of the most respected, well-known and successful brands in traditional soft drinks and sauces segments.

02

El Avion: Paprika  Spain

Is a food company specializing in the packaging, marketing and distribution of spices, saffron, rice, olive oil infusions, herbal, salt, seasoning blends and spices specific for unique foods.

03

Ola Olive Oil Portugal

Olivaia is a small batch producer of estate extra virgin olive oil (EVOO) and a grower of the historic ‘California Ripe Olive’ in the Lindsay area, formerly known as the ‘olive capital of the world.

04

Deroni Bulgaria

Deroni’s history dates back to 1991, and today, 30 years later, the company is one of the leading groups in Bulgaria, a leader in canned food production, operating in more than 31 countries around the world.

PHARMACY AGENCYS

01

St_Airial: Nebulizer USA

02

Piyo Piyo Feeding Taiwan 

03

Lobello Italy 

04

Lo Pino From Oman

05

Lopino

Stands for a wide range of functional food products based on lupin bean.

06

Lopino Foods

Inc is proud to promote all Non-GMO ingredients.

SAFETY
& HEALTH

Safety is one of our priorities especially that we deal with sensitive products like food that any small mistake counts for that we have special vehicles to transfer the products. Also, we carefully choose the warehouses that match our safety values and the requirements of health and quality for that we have.

10

CARS

2

TRUCKS

3

WAREHOUSE

SHIPPING
& DELIVERY

When it comes to food, shipping and delivering play an essential role because it requires health and safety measures. we in Eshraqa ensure that shipping and delivering operations are done on the exact time for that we have 9 salespersons and 17 shelves dresser and we have contract to increase working hours during peak times or seasons.

E - MARKETING

Electronic marketing has played an essential role in the last years especially with the social media platforms like Instagram and twitter. Successful companies that keep up with the evolution and technology has established such department. In Eshraqa we have special department for electronic marketing where we hire professional marketers who are able to analyze data and make changes align with the market’s reaction. Also, electronic marketing identify specific target audience quickly and efficiently. It allows the marketers to interact with the audience and receive their feedback which help marketers build strong relation with customers and know their general taste to provide products that match with it. Moreover, electronic marketing cost is lower than traditional marketing and give products greater exposure by reaching different people from all over the world.
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